Northampton Saints RFC auction raises thousands for their Academy


10 September 2021

With fundraising still posing many challenges, especially with limited audiences at matches, Northampton Saints approached Sliderstock to help find them a solution to raise much needed funds for their Academy.

As keen rugby enthusiasts (and players!) it was great to get involved with the team to help them out with this one. The solution we came up with was to devise an online auction that they were able to use across their match days spanning from 31 May and concluding on the night of their end of season awards on 8 June.

The site itself was fully customised to the clubs branding, and enabled people to bid via their own mobile phones rather than sharing iPads, ensuring it was all completely covid safe.

Prizes sourced by the club included club memorabilia, experiences and items donated through their sponsors including:

  • A mascot experience
  • Signed Saint’s shirts and balls
  • An Alex Waller signed 300 Caps Collage
  • An escape for two people to Sicily
  • A family ticket for the Silverstone Classic

We were also able to add to this list with a number of luxury prizes we source ourselves to make the clients involvement easier and to help contribute to what was a brilliant evening.

Drumming up interest on match days proved really popular in the lead up to the awards night and also ensured that the club were able to open up the auction to a much wider audience to enable them to bid.

Sliderstock Director Will Ferguson said ‘we have really enjoyed being part of this auction and being able to demonstrate the sheer scope and flexibility of Sliderstock, joining the team for their awards night meant we were hands on throughout the auction and able to support them running it.’

Using auction leader boards at the awards evening at Franklin’s Gardens, meant everyone there could watch the bids as they came in, with live figures to ensure they didn’t miss out on buying the prizes they wanted. We were also able to encourage guests to participate to maximise the fundraising.

The ability we had to promote the auction before the actual event also stood out in terms of the amount raised, with over £9k raised before the event itself and another £16k actually on the night. We are really looking forwards to hosting similar events like this again soon.

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